Music company buys NFT of 'Side-eyeing Chloe' meme

Image source,
Image caption,
Chloe Clem's disapproving look has become an internet sensation

An image of a popular internet meme, featuring a two-year-old girl, has been sold as a non-fungible token (NFT) for about $74,000 (£54,000).

The picture, dubbed Side Eyeing Chloe, shows young Chloe Clem giving a disapproving look after her mother reveals a surprise trip to Disneyland.

NFTs are digital tokens which demonstrate ownership of electronic art.

The Clem family auctioned their NFT for 25 Ethereum - a form of cryptocurrency.

It was bought by 3F Music, a Dubai-based music production company. The firm has not responded to BBC enquiries.

NFTs are typically bought and sold for cryptocurrency. Despite owning the digital certificate, buyers do not control the copyright for the image it represents.

Chloe's mother, Katie, told the BBC she and her family watched the auction from their home in Utah, and were delighted with the sale.

"If we're going based off meme sales before, it's a bit lower, but we're so grateful for what it sold for," said Katie. "The money is awesome but it's just the fact that we get to do this as a family is so much fun."

NFTs of internet memes have attracted millions of dollars in sales this year. In February an NFT of Nyan Cat, another storied internet sensation, was sold by the image's creator for 300 Ethereum, worth more than $880,000.

The NFT of Side Eyeing Chloe was taken from the original video, posted on YouTube by Chloe's mother Katie in 2013.

The video shows Chloe announcing that the family are going to Disneyland. One of the girls, Lily, starts crying, and the camera pans to Chloe as she pulls a reproachful face.

Image source, Katie Clem
Image caption,
Chloe Clem, now 10, and her mother Katie

The video of Chloe, who's now aged 10, has been watched more than 20 million times.

Chloe has also amassed over 500,000 followers on Instagram, and has been featured in a Google advert in Brazil.

Ms Clem said that for now, they're planning to save the Ethereum from the sale.

"In an ever-changing world, it may be worth more next week," she said, referring to the cryptocurrency's volatile price.

But the family have plans for some of it in the near future.

"We'll definitely get a Walt Disney holiday out of this next year!"

Media caption,
Digital-only artwork by Beeple sold for $69m (£50m)

Demand for NFTs has recently boomed, with some selling for millions of dollars in high-profile auctions.

In March, a collection of NFTs by artist Beeple was sold at auction house Christie's for $69m ($50m).

The same month, Twitter founder Jack Dorsey sold an NFT of his first-ever tweet for more than $2.9m.

Critics say the digital tokens have a huge environmental impact. Others have suggested their current popularity is an investment bubble.